“Anything you can imagine is possible.” This quote usually provides personal motivation to achieve one’s potential. However, a certain company named after a fruit found deeper inspiration.

Thinner? Faster? Selfie camera? Siri? Pink? You asked for it, and they provided.

Apple released the iPhone 6s on Sept. 25, the most advanced iPhone ever created. Not much has changed about the appearance of the phone. However, many new features and upgrades were unveiled along with the phone.

Perhaps the most significant innovation of the iPhone 6s is the 3D Touch. The iPhone senses how much pressure you apply to the display, bringing a new dimension of functionality to the iPhone experience. 3D Touch introduces a whole new way to interact with technology and provides users with efficient and easy shortcuts for the things that are used most frequently.It is a new way to interact with technology because it recognizes a change in force, enabling Peek and Pop.

Many critics claim that there are not many significant changes between the iPhone 6 and the 6s. However, a major selling point of the new phone is that it is available in a rose gold finish.

Another positive aspect of the iPhone 6s is that it is made of a new material, 7000 Series aluminum, to avoid cracks and breaks. This is the strongest alloy that as ever been used.

The iPhone 6s comes equipped with a better camera and the introduction of Live Photos. Whenever a photo is taken, video of 1.5 seconds before and after are taken, which can be saved and used as a home screen.

Despite all of its advances, the iPhone 6s faces harsh criticism due to its similarity to its predecessor. Some can agree that there is not a strong reason to upgrade from the 6.  However, there is no doubt that the iPhone 6s is the strongest and most efficient iPhone in existence.