Since its creation in 2005, YouTube has been a place for content creators to come and express their creative abilities for the rest of the world to see. Whether it be gaming, skits or trick shots, the diverse platform has had something different for all types of audiences.

Then came the collapse of Vine.

This cherished app which featured various aspiring comedians to make short comedy bits met its doom in October 2016 when uploads were disabled on the site. This has led to former Viners – as they were called – resorting to YouTube as a way to make content for their already established fan bases.

This transitional period is when the act of “vlogging” began to form. A vlog a.k.a. video blog consists of a person filming their daily lives and giving their opinions on certain topics. These videos, yet simple to develop, typically document intricate personalities and colossal events that the viewer can enjoy or relate to.

“Vlogging” isn’t necessarily a new concept for YouTube. Creators like Casey Neistat, Superwoman and Roman Atwood have been at this for a while now. It’s the newfound popularity of vlogging that has had a profound impact on the YouTube landscape.

All of a sudden, former social media stars such as King Bach, Amanda Cerny and Mark Dohner began to rack up millions of subscribers in the time it takes many other YouTubers to gain a few thousand. Revenue for vloggers has started to pour in as daily uploads correlate to more income for a relatively unstable profession.

Perhaps the pioneers of the “vlogging” movement are Logan and Jake Paul. Both with separate channels, they have gained a combined 21 million subscribers in less than a year currently making them the fastest growing channels on the platform. Their high intensity, upbeat lifestyles and relative charm have seen them grow massive audiences that rival those of major celebrities.

Mainstream YouTubers have witnessed the effects of “vlogging” and several of them have started to fall victims to this recent trend. Channels such as Smosh, Alex Wassabi and even PewDiePie have taken notice and begun to upload more frequently and in some cases switch their primary focus from scripted content to the unscripted happenings of their daily lives.

“Vlogging” can easily be classified as a trend, but unlike most, this one might not fade away easily. As long as the demand grows for what goes on in the lives of influential people, these videos will be supplied and continue to develop in quality and creativity. The effects and profits cannot be ignored.

It wouldn’t be surprising if this trend begins to move up the ranks of social hierarchy. Soon, the world’s most adored celebrity figures could catch on and reap the benefits. Who knows? At the rate its popularity grows, everyone’s lives could one day be posted on the internet with a cheesy title and a subscribe button.

Like it or hate it, one can’t deny a personal willingness to know everything about everyone. The thing that will drive vlogging for years to come is the fact that anyone can do it. All you need is a camera and a story to tell.